Tom Teague’s new e book On-line Enterprise Success for Thought Leaders: Create Visibility for Constructive Impression is a complete, easy-to-understand exploration of what’s wanted for a enterprise to have an internet presence that features however extends past a web site. Teague has written this e book after seven years of constructing his personal and different folks’s on-line companies and studying as he went. He has made it the sort of e book he needs he’d had at the start of his entrepreneurial profession, which he affectionately phrases Web Advertising Grad College.
Earlier than Teague started to construct on-line platforms, he spent thirty-five years as a high-performing, revolutionary contributor and chief of software program improvement and knowledge techniques groups at Exxon and NASA. In between, he additionally taught chemical engineering design at Texas A&M and Rice College, and he led joint business technical information requirements efforts for a number of years as an unbiased advisor. Then he grew to become an unbiased entrepreneur and enterprise proprietor in addition to creator. He needed to construct an internet presence to advertise his first e book, Awaken to Selection, and determined to discover ways to do it himself. On-line Enterprise Success for Thought Leaders walks us by way of his studying course of: what recommendation he was given when he started, and what was proper and unsuitable about that recommendation. He’s sincere about errors he made, his personal shortcomings, and the strengths and weaknesses of the varied instruments he used to construct his on-line platform.
In the end, On-line Enterprise Success for Thought Leaders displays Teague’s discovery of how one can systematically resolve the puzzle of making an internet enterprise in a teachable method. At the moment, he teaches his processes to others, and this e book comprises his know-how all in a nutshell. Teague’s purpose is to assist enterprise house owners succeed not simply in making a web site however in creating larger visibility for his or her companies so that they have larger alternative to realize their missions.
The e book is split into 4 components, every of which has three or 4 chapters. The components are titled: Clarifying Enterprise Technique, Choosing Techniques, Creating On-line Belongings, and Sprinting to Success. The primary half could also be crucial since you can’t construct an internet presence with out figuring out what you want to accomplish by way of that presence. Teague discusses how one can perceive your small business, interact your viewers, and give you a enterprise technique. Within the second half, he walks you thru deciding on the sorts of techniques you have to implement that technique. Within the third and fourth components, he walks you thru a scientific strategy to constructing your on-line platform belongings step-by-step to assist your small business technique.
The e book is wealthy with information-too a lot to debate all of the components and chapters intimately here-but Teague has included a whole checklist of each doable device you could wish to incorporate into your small business technique after which provides recommendation on how one can use it. Matters embody: constructing an e mail checklist, promoting a product on-line, creating course content material, the best platforms for blogs and vlogs, utilizing social media, and maybe most significantly, how one can decide which of those instruments you want, how you’ll use them, and how one can put all of them collectively in a scientific method that can assist your small business for the short- and long-term. General, Teague teaches how one can custom-create a system to suit your enterprise’ distinctive wants and drive its success.
Past how one can use these instruments, Teague devotes a lot house to understanding your buyer’s journey. How does your buyer discover you, get to know you, work together with you, and in the end purchase from you? He discusses how one can have on-line and offline conversations to construct belief along with your clients and that can assist you higher perceive how one can serve them. Plus, and maybe most vitally, he explores how one can determine who you need your buyer to be and how one can appeal to that sort of buyer.
Lastly, Teague discusses how one can streamline processes and never muddle up your platform, however to create a wholesome steadiness of complexity, options, and ease of use to make your platform interesting to your clients whereas making your life simpler.
I actually appreciated all of Teague’s recommendation as a result of as an creator and self-employed entrepreneur, I realized from scratch how one can construct my first web site utilizing templates in 2005. As time glided by and I struggled to make it do what I needed, I might have used On-line Enterprise Success for Thought Leaders to assist me higher notice my true wants and make my websites efficient. I’m not by any means a technical particular person, however I discovered the e book straightforward to know and comply with, and it made me rethink some points of how I do enterprise myself. I believe anybody who has constructed their very own web site and tried to draw clients to it’s going to discover this e book of worth. For anybody beginning out in enterprise, this e book is a must have.